Rhetorical Analysis of an Argument Essay Example | Topics and Well Written Essays - 750 words - 1

Rhetorical Analysis of an Argument - Essay Example n and Yaron Brook) argue that human rights and interests are beyond animal rights, but this argument is totally invalid because human beings and animals have equal right to lead peaceful lives. First of all, the authors label the animal rights activists as terrorists and this proves their bias against activism based upon equality and compassion towards other living things. Alex Epstein and Yaron Brook state that, â€Å"It is common to write off terrorist activity and the vicious statements of animal rights leaders as â€Å"extremist†, while maintaining that majority of people in the animal rights movement have benevolent intentions† (n.pag.). Within this context, the authors depend upon Rational Appeals by pointing out the importance of scientific experimentation as tool for survival. To be specific, the authors attract the readers’ attention towards deadly diseases and declare that the activists are not allowing conducting experiments. Besides, the authors make use of Emotional Appeals to influence the readers. For instance, the authors point out the violence and bloodshed created by the activists, but conceals the grass-root level reasons behind the same. The authors proclaim that, â€Å"Ominously, the crimes against Huntingdon are not isolated incidents; animal rights terrorists commit more than 1,000 crimes annually† (n.pag.). Besides, the authors quote scientific journals to prove their argument. This can be considered as the visible example of manipulation, i.e. the misuse of available information to back-up one’s invalid argument. Similarly, the authors depend upon Ethical Appeals to influence the readers. For instance, the authors serve at The Ayn Rand Institute, and this esteemed status as experts within the field of reasoning is cunningly utilized to influence the readers in general. So, one can see that the authors try to create public opinion against animal rights activism and ignores the business interest behind the tests conducted by Huntingdon

NEW HAIR PRODUCT Essay Example | Topics and Well Written Essays - 1000 words

NEW HAIR PRODUCT - Essay Example Marketing strategy. Initially ARG Hairs Group wanted Hair Softe to be carried by supermarkets in UK and Ireland. ARG Hairs Group also plans to open a company website wherein prospective customers can order the product on line. A separate study on the marketing strategy is being prepared to initialize the campaign. Production capability. Hair Softe Shampoo is a commodity item that is saleable for both men and women, and a target of 24,000 ml units of shampoo monthly could easily be sold in the UK market. It has a production capacity of 1,000 ml. units per day, but has the capability to increase future production. Investment plan. An investment of $150,000 and equity capital of ARG Hairs Group are needed to launch the product in the market. Owners’ capital is $65,000.00 while investors will have to provide $150,000 in form of stock equity. 1. The return on the equity of the owner is 9% on the first year of operation. The 9% return on investment is higher than the prevailing bank rate of interest in UK which is 0.5%. UK interest rate is expected to remain at the recent level because of the government’s monetary policy. (Bank of England, 2011) Monetary Policy Decisions. (http://www.bankofengland.co.uk/) 2. The cash flow statement of the company prepared for a 12 month operation shows that for the first three months there is a shortage of cash inflow to sustain all the expenses of the company and there is a need for an outside financing for its day to day operations because of capital expenses during these months. Thereafter, after March, company will have available cash to pay for its loan obligations, taxes and interest and to pay for equity. The cash flow has been prepared based on the 1,000 ml. units of production per day and operations of 24 days in a month. Sales are expected to increase by 5% a month, and profit is also anticipated along the operations. The cash flow statement present all the cash expected to be