Monday, December 23, 2019

The History of Rock and Roll Music Essay - 1037 Words

The 1960s were the classic age of rock music. The main sub-genres were defined in the 1960s. The paradigm of rock music as the alternative to commercial pop music was established in the 1960s. Wild experimentation alloweds rock musicians to explore a range of musical styles that few musicians had attempted before 1966. Captain Beefheart and the Velvet Underground also created a different kind of rock music within rock music, a different paradigm within the new paradigm, one that will influence alternative musicians for decades. More than musical giants like Bob Dylan and Jimi Hendrix, humble musicians like Captain Beefheart, the Velvet Underground and the Red Crayola may be the true heroes of the 1960s. A black man†¦show more content†¦They followed his dreams. Dillon had turned rock music into an expression of the ambitions of youth. Around this time commercial rock music completely changed as it hit the coast of California. This change came in the form of surf music. The beach boys had taken rock music and put a spin on it with vocal harmonies. While before rock music was a way of fighting the system California turned it into a music all about having fun at the beaches and parties. By the 60’s the times were ready for change but something drastic still needed to happen. England would become a major part of American rock. In England Mersey-beat was born. Mersey beat was rock but with history behind it. From this came bands like the Rolling Stones, Led Zeppelin, Yardbirds, The Animals, and many others. The Rolling stones became the sensation throughout England. They’re first record became one of the most successful singles of the era. The yard birds were the most experimental of them all. Out of the Yardbirds came three of the best guitarists in history: Eric Clapton, Jeff Beck and Jimi Page. The second generation of the 60’s created the Kinks and The Who. Both went on to record concept albums and rock operas that paraphrased the British operetta at the sound of rock music. Then in the Mid 60’s The Cream and Led Zeppelin brought change with a louder, harder blues rock mix. Cream had very long solos and Led Zeppelins fast riffs. This was trulyShow MoreRelatedA Brief History Of Rock And Roll And The Woodstock Music Festival Of 19691382 Words   |  6 PagesA Brief History of Rock and Roll and The Woodstock Music Festival of 1969 Throughout history, major social transformations have taken place that has changed how people perceive themselves and the world around them. With each social reformation, cultural forms and institutions also change as well as their meanings. For Example, the development of recording and electronic communication within United States capitalism spurred the unique coming together of music traditions in twentieth century UnitedRead MoreA Perspective Of Rock And Roll s Impact On Society1653 Words   |  7 PagesA Perspective of Rock and Roll’s Impact on Society â€Å"Rock and roll keeps you in a constant state of juvenile delinquency,† stated Eddie Spaghetti; this quote captures the essence of rock n roll. It speaks it s truth about the influence on attitudes towards authority and implies how society reacted to the new revolution created by Rock ‘n roll, transforming the world into what it has become today. The music affected how people used recreational drugs, having unmarried sex, and threatened the traditionalRead MoreAmerican Pie Is A Song That Made A Huge Impact On Americans850 Words   |  4 Pagesthe events from the nineteen fifties through nineteen seventies after Buddy Holly’s death. 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The book is chronologically ordered, organizing the movement into 45 chapters and clearly showing how rock and roll artists influenced each other throughout the time periodRead MoreRock And Roll : Rock Roll1169 Words   |  5 PagesRey Marinas Mus160 CRN 10962 Homework # 2 Rock Roll Rock music has come a long way since its development in the early 20th century. The genre, defined â€Å"as a merger between rhythmblues and country† (Scaruffi, The History of Rock Music:1955-1966), started out more as an underground market, but ended up becoming a significant aspect of American popular music history. Rock-n-Roll music produce many legendary artists who will forever be known as innovators of the genre. 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Rock-n-Roll music produce many legendary artists who will for ever be known as innovators of the genre. Elvis Presley and Chuck Berry were some of the many artists in Rock-n-Roll who willRead MoreRock And Roll : An Ongoing Process900 Words   |  4 PagesDanita Mottie Final Exam Rock and roll is an ongoing process. Some might say it’s dead in it’s tracks but as i mention in later answers, rock and roll is a statement rather than a genre. The most effective process has been through would be it’s transformation. Between the mid-1960s and 1995 i believe rock and roll changed in more of a dramatic way. The Beatles were a big game changer in the 1960s as everyone likes to use the term revolutionary to describe what happened with music. The beatles were evenRead MoreRock And Roll : An Integral Part Of American Culture1705 Words   |  7 PagesI love Rock Roll! So, put another dime in the jukebox baby.† - (Joan Jett). Still like that old time Rock Roll. That kind of music just soothes the soul, I reminisce about the days of old, with that old time Rock Roll.† - (Bob Segar). Music has always been an integral part of American culture. Music is the art of combining vocal or instrumental sounds (or both) to produce beauty of form, harmony, and expression of emotion (Oxford Dictionary). People of any race, age, social class, intelligenceRead MoreThe Effect of Rock and Roll on American Society694 Words   |  3 PagesRock and roll was not just a new generation of music; it was music that created a new generation. Rock and roll had a transformative effect on American society because it encouraged younger people to break out of the more conservative American mold, increased the use of technology in daily life, as well as implemented civil rights movements that bolstered minority groups and races. Rock and roll helped break many people out of the pre-war mindset and into a new, fresh one. Although many adults detested

Sunday, December 15, 2019

Type 1 Diabetes Free Essays

Type 1 diabetes is a disease that affects the pancreas and causes the islet cells in the pancreas to not secrete insulin. Since the body is not producing any insulin, your blood glucose in uncontrolled and becomes extremely high, this is known as hyperglycemia. Hyperglycemia causes the body to feel exhausted; it can affect your eyesight and other issues. We will write a custom essay sample on Type 1 Diabetes or any similar topic only for you Order Now People that have diabetes have some form of getting insulin, whether it is from a pump, or injections. But sometimes with this make-shift way of getting insulin, too much is given and blood glucose levels drop too low, this is known as hypoglycemia. Hypoglycemia makes you dizzy, shaky, and makes your vision seem like there is lights flashing everywhere, making it difficult to read or focus. There are not many known risk factors for type 1 diabetes, but some include defects in your genes, such as the HLA region and the insulin gene (Adams 2011). Other causes of diabetes include having a family history, or having respiratory problems right after birth. But with these risk factors, none of them are highly likely and are not great risk factors. In this form of diabetes, the target cells are your bodies T cells and B cells. The exact cause of diabetes is unknown but studies have shown that there is a defect in the immune response, leading to further issues and developing into type 1 diabetes mellitus. Once the cells have been affected, they have problems with apoptosis and pass through their checkpoints even though they are damaged cells. These damaged cells then keep growing causes a growth of bad cells and leading to disease (Creusot and Fathman, 2004). There is no current cure for type 1 Diabetes, but they are trying to undergo gene therapy and find ways to maybe fix these cells before they become fatal and cause disease. The current study took all of this into account and conducted different tests to see how hypo and hyper glycaemia affected children’s academic skills. Previous studies have found that extreme levels of glucose on the brain, affects neural functioning because the extreme amount of sugar makes the neuron work so much harder to burn that sugar, and then the neuron overworks itself and dies out. Previous studies have also shown that severe hypoglycemia has different effects on learning depending on your age, when you developed diabetes, and how severe your glucose was. Other studies have found that children with early onset diabetes have troubles with mathematics and verbal short term memories are linked with having hypoglycemia. Continuing to have poor glycemic control can lead to more severe learning problems down the road as well. The study aimed to focus on groups that had early onset diabetes and groups that did not have diabetes at all, and to see how their learning capabilities differed between the two groups. Having type 1 diabetes has shown to have a negative effect on your academic skills, making it harder to read, or focus or poor critical thinking skills. The purpose of this study was to try and figure out if there is a way to stop these cells from being damaged before disease occurs, and if there are any other risk factors in diabetes that play a role on children’s academic skills. Methods The study composed of two groups at first, one group was children with early onset type one diabetes that either have or have not had a history of severe glycaemia, and the second group consisted of children that had neither dyslexia nor diabetes. The first group contained 63 children, averaging age of 9 years old and was composed of 31 females and 32 males. That group was then broken down into two groups, one group was children that have had severe hypoglycemia in the past, forming the SH+ group, meaning that those children did have a history of severe hypoglycemia and contained 37 children, and the other group was consisted of children that have not had a history of hypoglycemia in the past, forming the SH- group of 26 children, making it a total of three groups at the end (Hannonen et al. , 2012). The group of children that did not have type 1 diabetes, composed of 90 children, 52 males and 40 females, also averaged at 9 years old. The first two groups were screened at various diabetes clinics in Finland, and chosen based on their qualifications. The third group had been watched since birth, so that their language and learning could be studied. They had been drawn from families that had attended maternity clinics. The groups were observed while they were in third grade, in the spring semester or in the summer. There was no level of difference between sex, age or IQ level, only whether they had diabetes or not (Hannonen et al. , 2012). Before the procedure took place, the parents and the child both had to give consent, and the parent had to fill out a detailed family history sheet of certain learning disabilities and medical history of the child. The whole assessment of the children lasted around two hours, and each child was given a break after each hour. Prior to the assessment, the children with diabetes had to test their glucose levels, and their glucose level was required to be between 4 and 18 mmol/L to partake in the assessment (Hannonen et al. , 2012). This study took various people to try and figure out what similarities and differences they saw, to figure out the specific effects of type 1 Diabetes on academic skills. In the assessment, they tested IQ, vocabulary, comprehension, and some design related tasks. These tasks were used to view the academic skills of the children, and what effect having type 1 diabetes had on the results. They also tested reading skills, spelling, mathematics, and the speed of verbal counting. If the child fell below the 10th percentile, they were to be considered to have a learning disability in that skill (Hannonen et al. , 2012). Results After comparing the SH+ and SH- groups, the study found that there was a significant difference in spelling skills when compared to the group of children that did not have diabetes at all. In mathematics, the SH- group performed worse than the comparison group. The study also found that there was no significant difference in skill level between the SH- and SH+ group, showing that whether you have experienced severe hypoglycemia often does not have a great effect on your academic skills compared to those who do have frequent low blood sugars. Spelling was one of the greatest differences in the SH groups and the comparison group. The SH+ group showed 35% failure, the SH- group showed 39% failure, compared to the comparison group who only showed 11% failure in spelling words. This study showed that the longer that the children had diabetes, even only a few weeks longer, their spelling and mathematic skills would progressively become worse as their lives go on. The study though also showed that children who had experienced hypoglycemia as an earlier age performed better in mathematics than those children who experienced this later in age, but this was not tested with other academic skills. (Hannonen et al. , 2012). Conclusion The current study proved to be true that having early onset type 1 diabetes, does have a 7somewhat negative effect on your academic skills. In most of the assessments done, children with diabetes proved to do approximately at least 10% worse than children that do not have diabetes. Another study done by Rhitta Honnonen, showed that the verbal skills of children with type 1 diabetes was â€Å"significantly worse† than the compare group of children that did not have diabetes. This study showed almost the same results as the other study, in the fact that type 1 diabetes does have a significant effect on children’s ability to spell, and speak. There are not many studies that have tested this, and even the two studies that I looked at were from this year, but I suspect that many more studies will be done. I do agree to an extent with these studies that having type 1 diabetes can affect your academic skills, but I only think this is true if you are experiencing hyperglycemia at that moment. I was diagnosed with diabetes in 5th grade, but I math and reading have always been my best subjects so my personal experience goes against what the study has to say. The only time I have run into issues is when my blood sugar does fall low and then I start to have major problems reading and seeing straight. I read somewhere that doctors were trying to make type 1 diabetes a learning disability, and have children that have type 1 diabetes in special classes and I do not agree with that. I believe that more studies will be done to prove that even though having type 1 diabetes might cause some road bumps, it is not a learning disability in itself. The only flaw I saw in the study was that the researchers did not keep consistent with some of the tests. When looking at whether experiencing hypoglycemia at an early age had an effect on mathematics, I think they should have also looked at whether that had an effect on other academic skills such as reading or spelling. This study was very helpful and I hope to see more similar to this one. How to cite Type 1 Diabetes, Essay examples

Saturday, December 7, 2019

Business Strategy Dimensions of Marketing Mix Management

Question: Discuss about the Business Strategy for Dimensions of Marketing Mix Management? Answer: Introduction: Business strategy is the tool by which a company can achieve the result. A typical business strategy takes three to five years. It is involved in the decision-making process of leaders. Business leaders often use competitive strategies to develop new products and making it productive to compete in an aggressive market environment. Corporate strategy has its target to produce products that are different from rival offerings. Business strategies are effective in achieving long-term benefits from a service or goods. It involves challenging the assumptions and taking effective measures to counter it. It also includes personal goals, and individual targets respect to the organization. The strategies are directed to long-term benefits, which can only be seen after two or three years after implementation (Rahardjo et al. 2013). Key terms Definition Examples Mission Mission statement is meant for employees, which defines the purpose and primary objectives of the firm. American Express's mission statement is "We have a mission to be the world's most respected service brand. To do this, we have established a culture that supports our team members so that they can provide exceptional service to our customers." Vision The vision statement of an organization gives direction for employee behavior and helps to inspire. Vision statement for Feeding America is "A hunger-free America." Objective Objectives are used in organizational practice and professional literature. The objective of WHO is Support the Community Goal The goal is a particular target, and it is a result of a dream. It is a step for winning a vision for an organization. The goal of British Airways is to increase their customer service experience. Core Competencies Core competencies help an organization help a firm to differentiate its product from rival companies. Dells core competency is to target high-value and low-maintenance consumers who use database technologies. There are five factors for successful strategic planning, Engagement: It provides insight into issues, challenges, concerns and opportunities. Senior management will not amend strategies but employees will. They engage the employees, and strategic success ratio would increase drastically. Communication: Strategic planning processes are trustworthy when top and bottom level of workers communicate to each other well. Proper communication between employees and management gives a transparent thought process. Innovation: The Strategic plans need innovation. Innovative ideas make the difficulties half. Many companies invest in RD to extract more innovations. Project Management: The managing of any project is a critical task. Every organization needs to manage their work accordingly. Culture: Organization culture is the most vital thing in a firm. The organizational culture should be disciplined and flexible. Disadvantage and advantages of Cultural factor: Advantage Disadvantage Disciplined corporate culture is a proven technique for success. Undisciplined culture leads to failure of an organization. The culture of the organization should be friendly and transparent. More friendly approach sometimes lead to breakdown of rules Respect giving, work appraisal, and recognition are the key advantages if it is done correctly. Organizational culture if is very strict and goal-oriented it would demoralize the employees. Evaluation of the effectiveness of the techniques, which are used when developing strategic plans for business: There are many techniques available for developing strategic plans. These plans are effective as well as useful for planning procedure. The techniques are Boston Matrix, SPACE, Ansoff Matrix, etc. (Grnig and Khn 2015). One of the most well-known techniques is BCG Matrix. It is also known as Boston Consultancy Group Matrix. It is a widely used and one of the most efficient strategic tools. It was developed in the late 1960s. It is a four-segment matrix, also known as growth-share matrix model. It has made an enormous contribution to the strategic management, and it has continued to be effective. The four characters are STARS, QUESTION MARK, CASH COWS and, DOGS. Examples of companies can be given in this regard. For a brand like Coca Cola if this model is used then Star will be Thumbs up as it has the highest market share. Limca has a huge market share although it has little growth; Limca is the Cash Cow of Coca Cola. Sprite would be in the question mark category as it has a potential for growth but has low market share. Georgia has a little market share as well as low growth, so Georgia is a Dog (Gayle and Luo 2015). BCG matrix is more than useful to analyze the growth and share for a particular brand in respect of others. The vertical scale defines the market growth, and the horizontal scale represents the market share of a company. Strategic business units often describe the products grouping and activities. The size of the circle indicates relative significance of every business group. One big advantage is the ability to provide a representative image of positions of compact different business units. It helps to create a balanced portfolio. However, some argue this tool is too simple to analyze the market problems. It is sometimes difficult to determine market share and respective growth patterns of various business units (Baranenko et al. 2014). Organizational audit Corporate audit program helps to change every nature of business. It discusses the structure of the organization, internal strengths, and weaknesses. It gives an ideal business process, designs core teamwork, plans transition and implementation of new designs (Grnig and Khn 2015). SWOT analysis of McDonalds can give an insight of McDonald's strength, weakness, Threat, and Opportunities. Strengths: Strong brand image Moderate market diversification Standardized processes Weaknesses: Limited process flexibility Low product diversification Vulnerable to western markets Opportunities: Expansion in under-developed and developing countries Market development in the Middle East Product diversification Threats: Aggressive competition Healthy lifestyles trend GMO trend and regulations Value chain analysis: It is a useful tool for creating value for the customers. In business, it adds value to do something worthy. It helps to understand the cost and value of the company. Benchmarking: It is a procedure to measure the qualities of a company. It uses performance matrix to analyze the credentials of a firm (Gayle and Luo 2015). Environmental audit of McDonalds Environmental audit means the external factors of the environment primarily. These environmental factors help to analyze the company with respect to several factors related to the environment. PESTEL analysis is a defining tool for analysis of external factors. Porters five forces model is also an effective tool for environmental analysis. It has five factors they are, bargaining strength of suppliers, Threat of newer entry, Industrial rivalry, Threat of substitution and bargaining power of buyers. It helps to determine the competitive intensity in a marketplace, and it reflects the overall profitability of a firm (Grnig and Khn 2015). PESTEL analysis Political factor: A legal issues once happened to McDonald's in 1993. Law passes in Russia, which said all the shops to have Russian names. They had to translate their names into Cyrillic alphabet. McDonalds changed its name to MaKudonaldo. Economic Factor: McDonalds often faced pricing issues. It is known that McDonalds has a higher price value. It serves quality food items. However, in some developing countries the prices of McDonalds food items were stated as quite expensive. It caused a fall in sales of the food items. They solved this problem by maintaining the same price rate in every country. It proved effective for the growth of McDonalds (Killing 2012). Technological Factors: Technological factors are a big boost to the growth of any company. This factor can provide a cutting edge over other factors. McDonalds is very approachable in embracing new technology. It proved a deciding factor in market positioning of McDonalds. They introduced new machinery, production vehicles and refining techniques to float above its competitors (Lippert and Govindarajulu 2015). Socio-cultural factor: McDonald's gave a huge push in maintain its brand as a family food chain. They emphasized on one family one meal tagline. It was an enormous success in the US in 1960s 1970s. Their socio-cultural strategy created a liking for the mass. It appealed to the normal office-goers of U.S. They introduced new recipes in different countries with respect to their ethnicity and food habit (Alheritiere et al. 2013). Environmental factor: The climatic conditions and physical terrain of a country are important for creating significant effect a company. In high altitude areas in Peru or Bolivia, it is difficult to sustain, but in regions like sub-continent and European countries, it is easier to run a business. McDonalds also gave preference to environmental features and safe environment initiatives. They reduced the use of plastics and Styrofoam packaging. They also funded many initiatives to make a name for themselves. Legal factors: Legal barriers also created a hindrance for market entry to many countries. In West Asian countries and Gulf nations McDonald has faced many difficulties. In these countries, the government banned their non-vegan items. They even faced legal barriers for breaking religious beliefs. However, they fought it out to make their presence felt (Morris et al. 2013). Significance of Stakeholders claims for analyzing new strategies: Multinational companies value their public and stakeholders highly. Stakeholders play an enormous role in making a brand valuable. They directly effect to the choice of audiences. They increase the brand image of a particular brand. A high number of stakeholder base is a huge bonus for brand functioning. Stakeholders help in various ways as if they change the perception of the clients; they help in market positioning and market segmentation of the product. Stakeholders change the public portraying of a brand. A good rapport with public has affected positively for McDonalds. Figure 1: McDonalds Business Model (Source: Xu 2014) Figure 2: Business Stakeholders (Source: Al Badi 2015) Stakeholder analysis is a systematic process to analyze the power and interest of stakeholders. High-interest rates, high power, are the two keys to stakeholder analysis. Stakeholders engagement and interested parties planning are two important parameters to show the effects of stakeholders. Stakeholder analysis has four sub-parts; these are high influence low interest, high influence great interest, least influence low interest and profound influence high interest (Xu 2014). Analyze the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for Marks Spencer Alternative strategy making is a process of determining the direction, resource allocation for achieving desired goals. It is procedure to know the future of the organization. Some alternative strategies can be shared vision if stakeholder is accountable, stakeholders' involvement, tools and skills, behavioral outcomes and measure and processes. The important alternatives are limited growth, substantive growth (Russ 2012). Limited growth: Market penetration in a deliberate attempt to build market share or to protect a loyal client base is far ahead. The organizational development opens up a new range of opportunities. To, expand their market share in the overseas market too company should rely on their existing customers. Product development is also needed to make an impression on the client preference. Different clients of different nationalities have their particular tastes. Companies should make it an important parameter if they want to hit the global market. Marks and Spencer can achieve substantial market growth by innovative and diversified culture. It can be an influential factor for them. Marks Spencer can reach its objective by improving consumer focus and management (Khan 2013). Substantive growth: horizontal and vertical integration are the two techniques to analyze functional growth. In horizontal integration, it merges with a direct or indirect competitor. In the case of vertical integration, the firm's link with another company in the supply chain. Related diversification is about moving into a region where marketing and technology go hand in hand. Two companies often merge by merger, by acquisition or strategic alliance. The high amount of risks is involved in entering new markets, producing new products and new technologies. Marks Spencer can launch new products and services to manage organizational growth. Retrenchment: It is a basis for the turnaround of a firm in a difficult situation. Another thing is organic growth that is involved with internal investment to develop new component products. After evaluating the strategies, the growth prospect can be identified with critical parameters (Rohn et al. 2014). The business strategies implemented for Marks Spencer are justified below: Changes in operational requirements and priorities and the inability of the current cloud service provider are made to balance the given budget. They embraced the new technologies to improve internal factors. Now it has managed to increase the speed. Marks Spencer cultivated the existing market offerings. They expanded their market to further expansion. Changes in government policies and regulations also allowed them to change their tactics according to that. They withdrew several ongoing services and introduced new service policies to serve better the needs of the customers. Honda strives to enhance corporate governance as a primary task. They impressed upon in fundamental beliefs to strengthen the trust factor of the shareholders, customers and investors. Honda tries to improve soundness and transparency of the management. The corporate culture in Honda makes a decision with respect to important business matters because of speculations. The boards of directors delegate some authority to Members of the regional council. The board is responsible for making decisions on established criteria. They ease out the risks and execute the plans as a counter ploy to eradicate the ill effects. The board of directors offers advice the personnel who are assigned to job of handling the crisis. BOD is also responsible for monitoring and supervising the duties of conduct. The company appoints outside directors to offer advice on several corporate responsibilities. Based on fundamental beliefs and a long-term perspective Hondas Business Operations are tied with strong lin ks with regions around the globe. Based on several standards reports are made periodically to corporate auditors on business status (Huang et al. 2013). Honda Motor Company Ltd is a famous Japanese motoring company, which is known for motorcycle and automobile. It is one of the largest automobile companies in the world. Honda plans for years to implement a strategy for the future benefit of the customer. Honda invested in starting prototype model in 2011. On May 2011, they begun to plan process activities. By the end of June, Honda Motors started marketing of their motor products and launched their cars and bikes in South East Asian market and the Middle East. They developed speculation date and years to nullify the disadvantages they might face. In this phase, any defects are found then the late work would increase, and it would eventually affect their business in future. A descriptive research method is used for designing a plan. Honda has made different questionnaire sets and sample data to analyze where they are lacking. Two kinds of data set i.e. Primary and Secondary datasets are made to use for the personnel examining their be st effective plan for business development (Hirvonen et al. 2013). In order to reach the strategic objectives, every company needs to set goals. That can be short term, long-term and more immediate milestones that stretch the company to reach its full potential. Honda uses SMART approach for goal setting. These five letters are Specific, Measurable, Attainable, Responsible, and Time-specific (Nag 2014). The specific target for Honda is to hit their perspective market to catch the market share of the automobile market. Honda has managed to capture the global audiences of India, Pakistan and other South East Asian developing industrial countries. The measurable market for Honda has reached an overall height. It has managed to sell volumes of motorcycles and cars to its Asian audience. They have till date achieved respectable market share. In last 20 years or so Honda merged with Indian Bike Company Hero to create Hero Honda, which was the largest selling motorcycle company in India (Hirvonen et al.). Honda had set realistic goals to achieve their targets. They understood the market reality, and they invested much in the developing economy of Sub-continent and Indonesia. Time bound target was always Hondas forte. They always utilized their business plans accordingly to meet the requirements of the clients. They have gained good amount of market share in last two decade or so (Nag 2014). Conclusion: In conclusion, it can be said that the strategy implementation would be effective if it is well approached and well directed. Vision and mission statements are effective to help the consumers to understand the needs and goals of the organization. Internal and external audits are required to understand the loopholes of a company and it contributes to take some steps to eradicate the shortcomings. Alternative strategies are recommended for Marks and Spencer to develop their growth pattern. The board of governors and the strategic implementation team of Honda motors have managed to maintaining their quality and market positions for years. References: Al Badi, K.S., 2015. The Dimensions of Marketing Mix.Management and Organizational Studies,2(1), p.p136. Alheritiere, A., Montois, S., Galinski, M., Tazarourte, K. and Lapostolle, F., 2013. The worldwide relation between the number of McDonald's restaurants and the prevalence of obesity.Journal of internal medicine,274(6), pp.610-611. Baranenko, S.P., Dudin, M.N., Ljasnikov, N.V.E. and Busygin, K.D., 2014. Use of environmental approach to the innovation-oriented development of industrial enterprises.American journal of applied sciences,11(2), p.189. Gayle, P.G. and Luo, Z., 2015. Choosing between Orderà ¢Ã¢â€š ¬Ã‚ ofà ¢Ã¢â€š ¬Ã‚ Entry Assumptions in Empirical Entry Models: Evidence from Competition between Burger King and McDonald's Restaurant Outlets.The Journal of Industrial Economics,63(1), pp.129-151. Grnig, R. and Khn, R., 2015. Stakeholder Analysis and Revising the Mission Statement. InThe Strategy Planning Process(pp. 77-83). Springer Berlin Heidelberg. Hirvonen, S., Laukkanen, T., and Reijonen, H., 2013. The brand orientation-performance relationship: An examination of moderation effects.Journal of Brand Management,20(8), pp.623-641. Huang, Y., Jiang, Y., Wang, H., Wang, J., Shin, M.C., Byun, Y., He, H., Liang, Y. and Yang, V.C., 2013. Curb challenges of the "Trojan Horse" approach: smart strategies for achieving effective yet safe cell-penetrating peptide-based drug delivery.Advanced drug delivery reviews,65(10), pp.1299-1315. Khan, O., 2013. Managing risk by internalizing product design in fashion retail: An exploratory case of Marks Spencer.Manchester School of Management, Manchester. Killing, P., 2012.Strategies for Joint Venture Success (RLE International Business)(Vol. 22). Routledge. Lippert, S.K., and Govindarajulu, C., 2015. Technological, organizational, and environmental antecedents to web services adoption.Communications of the IIMA,6(1), p.14. Morris, M.H., Shirokova, G. and Shatalov, A., 2013. 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